Alexander Melville

Director Chukka Caribbean & Managing Director (Diverze Assets Inc.)

Fireside Chat – Business Success Stories through Alternatives


Alexander Melville is the Chairman and Managing Director of Diverze Assets Inc., which is a dynamic Caribbean based holding company with three distinctly different business units. These subs are: Tropical Battery Co. Ltd., Jamaica’s #1 retailer, distributor and exporter of spent automotive and industrial batteries, founded in1950; Next up, is Chukka Caribbean Adventures Ltd. – the Caribbean’s Award winning and leading nature adventure excursion operator, with over 1,000 employees and more than 650,000 happy guests on tour each year across 4 countries. Lastly, Diverze Properties Ltd. – which owns, buys, rents and develops commercial and residential real estate.

His roles in the subsidiaries are; Managing Director of Tropical Battery and Diverze Properties, and Treasury Director of the Chukka Group. Alexander has 25 years of Tourism Industry work experience from tour guide to CEO, 25 years in Real Estate and Automotive Battery/Energy Storage Businesses, and 10 years in the Gaming Industry running a multi-location slot machine and electronic table games company on the island of Jamaica.

He sits on the Board of Eppley Limited, a publicly traded finance and investment company on the Jamaica Stock Exchange [JSE], and on the Audit and Remuneration Committees of that company.

Alexander is one of the founding chapter members of Young Presidents Organization (YPO) in Jamaica, started in 2007. Which is a global leadership community of chief executives; more than 30,000 members from 142 countries.